Industry News

Amazon Revives Prime Day-Level Discounts on AirPods 4, Matching Historic LowsAmazon has once again rolled out significant price cuts for Apple's AirPods 4, mirroring the record-low deals offered during last week's Prime Day event. The promotion, which is currently live, slashes the price of the standard AirPods 4 to $89.99, representing a 30% discount off its original retail price. For users seeking enhanced audio features, the AirPods 4 model equipped with Active Noise Cancellation (ANC) is now available for $119.99, marking a 33% reduction.

July 21, 2025, 2:04 pm EDT

 
 
Amazon has once again rolled out significant price cuts for Apple's AirPods 4, mirroring the record-low deals offered during last week's Prime Day event. The promotion, which is currently live, slashes the price of the standard AirPods 4 to $89.99, representing a 30% discount off its original retail price. For users seeking enhanced audio features, the AirPods 4 model equipped with Active Noise Cancellation (ANC) is now available for $119.99, marking a 33% reduction.

 

These price points directly match the historic lows that generated substantial buzz among consumers during Prime Day, a highly anticipated annual shopping event on Amazon. The revival of such steep discounts comes as a pleasant surprise for tech enthusiasts and Apple users who may have missed out on the initial Prime Day offers.

 

AirPods 4, Apple's popular wireless earbuds, have been praised for their seamless integration with iOS devices, improved battery life, and enhanced sound quality compared to previous generations. The inclusion of ANC in the higher-tier model adds value for those looking to block out ambient noise in busy environments, making the discounted price of $119.99 particularly appealing.

 

As of press time, Amazon has not specified an end date for the promotion, but industry insiders suggest that stock may be limited given the popularity of the deal. Consumers interested in securing the discounted AirPods 4 are advised to act promptly to take advantage of the Prime Day-level savings.

 

This move by Amazon reflects the ongoing competition in the wireless audio market, where retailers frequently leverage price promotions to drive sales and attract customers, especially in the lead-up to key shopping periods. For Apple, such discounts help maintain the AirPods' position as a top-selling product in the global wearables market.